• BAE THE LABEL All Or Nothing Maternity Dress BAE THE LABEL All Or Nothing Maternity Dress Quick View
    • BAE THE LABEL All Or Nothing Maternity Dress BAE THE LABEL All Or Nothing Maternity Dress Quick View
    • BAE THE LABEL All Or Nothing Maternity Dress
    • R1,320.00
    • If you are looking for a grey maternity dress for all occasions, look no further. This is the kind of piece that can transition from day to night with ease. It is made in a comfy stretch Cotton/Viscose blend that breathes well and has perfect drape. With cap sleeves and perfectly placed pleats, it creates a contoured shape that flatters…
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  • BAE THE LABEL Cross Your Heart Crop Top – Nude BAE THE LABEL Cross Your Heart Crop Top – Nude Quick View
    • BAE THE LABEL Cross Your Heart Crop Top – Nude BAE THE LABEL Cross Your Heart Crop Top – Nude Quick View
    • BAE THE LABEL Cross Your Heart Crop Top – Nude
    • R870.00
    • This maternity top pretty much goes with anything. Wear it over a maternity skirt - the cross hem detail finishes in just the right spot to flatter your bump... if it's a jeans kinda day, a wear it over a tee or tank for a no-fuss layered look. Perfect if you're breastfeeding too, worn over a nursing singlet, it is…
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  • BAE THE LABEL Easy Street Sweater Quick View
    • BAE THE LABEL Easy Street Sweater Quick View
    • BAE THE LABEL Easy Street Sweater
    • R1,490.00
    • Step up your sweater game in this super soft hoodie with a front zip that is more than just good looks. Made of our cosiest cotton jersey quality, this half-zip pullover is a luxe take on a live-in-it sweater with classic details like ribbed trim and that hood you'll feel good about. An easy fit and curved hem makes it maternity friendly…
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  • BAE THE LABEL Ever After Layered Dress Quick View
    • BAE THE LABEL Ever After Layered Dress Quick View
    • BAE THE LABEL Ever After Layered Dress
    • R1,395.00
    • Everything you love about our basics (comfy stretch fabric, easy to care for...) now in a new silhouette. This layered dress has been designed with angles that will flatter your bump perfectly. The top layer hides some very discreet feed access (take note nursing mama's!) and two layers at the bottom mean that there are no panty-lines here. We love…
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  • BAE THE LABEL Look Again Sweater Quick View
    • BAE THE LABEL Look Again Sweater Quick View
    • BAE THE LABEL Look Again Sweater
    • R1,320.00
    • A new, stretch version of the signature split-front sweater. It's no secret: The best selling sweater is everything a mama needs. With a curved-hem that frames and flatters your bump and our signature split-front shape that makes it the perfect maternity to nursing staple. Simply lift up the top layer for some seriously easy and discreet feed access. Made in…
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  • BAE THE LABEL Look Twice Sweater Quick View
    • BAE THE LABEL Look Twice Sweater Quick View
    • BAE THE LABEL Look Twice Sweater
    • R1,395.00
    • This sweater is everything a mama needs. It has a curved-hem that frames your bump so it is great for maternity - with the signature split-front shape, nursing is a breeze. Made in a premium high twist cotton, it has a little extra polish than your average sweat, without compromising on comfort.  This is one to wear on repeat.
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  • BAE THE LABEL Remember When Jogger BAE THE LABEL Remember When Jogger Quick View
    • BAE THE LABEL Remember When Jogger BAE THE LABEL Remember When Jogger Quick View
    • BAE THE LABEL Remember When Jogger
    • R1,250.00
    • If you are looking for an easy, no-fuss, wear-every-day kinda jogger - this is the one for you. This throw-on-and-go style sits perfectly under the bump during pregnancy and looks just as great post-bub too. The slim-fitting leg shape and slight dropped crotch creates the ultimate cool, yet relaxed vibe. We love wearing these back with sneaks and wearing them,…
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  • BAE THE LABEL Sacrifice Pinafore Dress Quick View
    • BAE THE LABEL Sacrifice Pinafore Dress Quick View
    • BAE THE LABEL Sacrifice Pinafore Dress
    • R1,250.00
    • Your favourite denim overalls now in dress form! Designed to flatter your bump for maternity and look great pre/post babe too this one's a keeper (wink, wink). And lets not forget those mama's feeding... simply layer with a nursing top for easy access. Wear it with bare legs and a tank in summer or a tights-&-boots combo when its cold…
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  • BAE THE LABEL Soulmate Shirt BAE THE LABEL Soulmate Shirt Quick View
    • BAE THE LABEL Soulmate Shirt BAE THE LABEL Soulmate Shirt Quick View
    • BAE THE LABEL Soulmate Shirt
    • R1,240.00
    • Hello, new favourite shirt! This leopard print button-down is our favourite kind of off-beat office pick with more than one way to wear. Made from a lightweight viscose to flatter and comfort your growing bump and a hi-lo hemline that creates the perfect drape for maternity and pre/post babe. The sort of top that is both eye-catching and easy to wear:…
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  • BAE THE LABEL The Connect Top BAE THE LABEL The Connect Top Quick View
    • BAE THE LABEL The Connect Top BAE THE LABEL The Connect Top Quick View
    • BAE THE LABEL The Connect Top
    • R1,165.00
    • A wear-anywhere style with, a little something extra. The Connected Top has everything you want (and need) in a nursing top. With a signature cropped cross-hem, you lift up the top layer for easy and discreet side feed access. Made in mid-weight jersey, it is great for year-round wear. We love it tucked into a skirt for a cute crop-top…
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  • BAE THE LABEL Walk This Way Denim Jogger BAE THE LABEL Walk This Way Denim Jogger Quick View
    • BAE THE LABEL Walk This Way Denim Jogger BAE THE LABEL Walk This Way Denim Jogger Quick View
    • BAE THE LABEL Walk This Way Denim Jogger
    • R1,390.00
    • We designed these joggers so that you can get the casual vibe that denim does so well... with all the comfort of a pair of track-pants (the secret is our washed, stretch denim jersey). With a pull-on elastic waistband, they will sit below your bump during pregnancy. Then a drawstring will allow you to tie them as necessary post-babe to make…
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  • BOODY BABY Beanie & Booties BOODY BABY Beanie & Booties Quick View
    • BOODY BABY Beanie & Booties BOODY BABY Beanie & Booties Quick View
    • BOODY BABY Beanie & Booties
    • R219.95
    • Essential part of your baby’s daily kit. Keep your darling’s extremities snug in this dear little set. Ensuring tiny heads are warm is an important way to help babies regulate their body temperatures and our trim, minimal designs make Boody Baby beanies and booties easy to pair with any outfit. This set also makes a lovely gift, especially when combined…
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